APOSTLE TACTICAl
We planned the conception all the way to production, sourced talent ourselves from Paris to Scotland to shoot.
We had envisioned fitting the functionality of the apparel against harsh weather and extreme conditions, which we found on a cabin on the lake and the forests of the Scottish Highlands.
Over 3 days of shooting and photography over 3 locations, we curated a visual story of highly functional clothing made for survival, made to withstand harsh elements.
Apostle is what you wish you were wearing if you're in a bind.
We're now in the middle of producing another campaign, set on the lush, tropical jungles of Bali and showcasing how Apostle's products can hold their own against a new set of survival challenges.